Privacy Policy

Last updated: May 2026

This privacy policy explains how Firm AI ("we", "us", "our") collects, uses, and protects your personal data when you visit firmai.co.uk or submit an enquiry through our website. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

When you submit an enquiry through our website, we collect:

• Your name
• Your firm or company name
• The accounting software your firm uses (selected from a list)

We do not collect your email address or phone number through our website form. If you contact us directly by email, we will hold the contents of that correspondence.

We do not use cookies, tracking pixels, or analytics tools on this website. No data is collected passively from your visit.

Why we collect it and our legal basis

We collect this information to understand your practice's needs before a consultation call and to provide you with information about our services. Our legal basis for processing this data is legitimate interests — specifically, the mutual interest in understanding whether Firm AI is a good fit for your practice before any call takes place.

How we use your data

Your submission is used solely to:

• Prepare for and conduct your free assessment call
• Follow up regarding Firm AI's services if relevant

We will never sell your data, share it with third parties for marketing purposes, or use it for any purpose unrelated to your enquiry.

Third-party processors

To operate this website and process your enquiry, we use the following third-party services. Each acts as a data processor on our behalf:

• Formspree (formspree.io) — receives your form submission and forwards it to us by email. Formspree's privacy policy is available at formspree.io/legal/privacy-policy.
• Cal.com (cal.com) — used to manage appointment booking. If you proceed to book a call, Cal.com collects your name and email address to confirm the booking. Cal.com's privacy policy is available at cal.com/privacy.

How long we keep your data

We retain enquiry data for up to 12 months. If you become a client, we will retain relevant data for as long as necessary to provide our services and meet legal obligations. If you do not proceed beyond an initial enquiry, your data will be deleted within 12 months of first contact.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to our processing of your data
• Request restriction of processing
• Data portability

To exercise any of these rights, please contact us at hello@firmai.co.uk. We will respond within 30 days.

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with an updated date at the top. We recommend checking this page periodically.

Contact us

For any questions about this privacy policy or how we handle your data, please contact us at hello@firmai.co.uk.